What is Branding?
Why is it so important? Isn’t having a logo enough?
These are some questions you may be asking. And the answer will depend on you.
Effective branding encapsulates every little part of a company/business/client – including their story, personality, tone of voice, business strategy, target audience and overall message. It’s about communicating the whole package.
It’s asking the why, what, how, when and where and putting that into a visual language that the customer persona can relate to.
It’s creating a brand strategy – a measureable guideline – that will lead to success.
So, in most cases, no. A logo is not enough. That will give your brand a recogniseable face, but you’ll likely lack the tools, resources and know how to take your business venture that step further.
Want to talk Branding for your business? Get in touch for more information on my Branding Packages.
